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Matta Fair March 2023

MATTA Fair 2023

Matta Fair March 2023 will be held at the Malaysian International Trade and Exhibition Centre (MITEC) this year from March 17 to 19. This is also the first time the travel fair will be held at the new venue after so many years at PWTC.

Malaysia’s largest travel fair has also been branded as the fun travel fair paired with food and beverages and cultural and art shows, and this time around, the 52nd MATTA Fair is expected to draw 250,000 visitors and RM400mil in sales.

Matta Fair March 2023

Matta Fair 2023
The official poster for this March Matta Fair 2023.

The Malaysian Association of Tour & Travel Agents (MATTA) said that the larger venue at MITEC will create a more spacious atmosphere for people to enjoy while deciding on their travel plans for Malaysia’s largest consumer travel fair.

The main reason they had to switch venues from the Putra World Trade Centre (PWTC) was a shortage of space after the closure of Halls 1 and 2 at the World Trade Centre (WTC, formally known as Putra World Trade Centre or PWTC).

2023 Matta Fair
The crowd at last year’s fair in March.

MATTA Fair March 2023 General Information

This time, the travel fair will be held on three levels at MITEC, while 1,313 booths will be taken up for the event. This is considered a large number, especially when travel restrictions have been lifted worldwide. The fair will also occupy the entire facility, which includes all three exhibition floors, and will take up more than 37,000 sq m (398,264 sq ft) of space at MITEC.

When you arrive at the travel fair, there will be signage showing which halls are for domestic and international tourism. There will also be a main stage area for performances by various tourism boards. For food and beverage, there will be an allocated section where visitors can buy food and drinks and sit down to eat or take a break from all that walking.

  • Halls 2 to 4 (Level 1)
  • Halls 6 to 8 (Level 2)
  • Halls 9 to 11 (level 3)
  • Total number of booths:  1,313 Booths
  • 102 Tour and travel agents: 102 Companies

An UMRAH section will take up space on Level II, where travel consumers can interact with Umrah operators who the Ministry of Tourism has granted a license, Art and Culture (MOTAC) and will be selling Umrah and Hajj packages in addition to the other tours and services that are available.

Saudi Arabia is the up-and-coming player and has been named a featured destination for the MATTA Fair 2023.

Destination partners

  • Tourism Philippines as Gold Sponsor
  • Tourism Perak as Malaysia’s Featured Destination
  • Taiwan Tourism as Asia’s Featured Destination

Other partners

  • Malaysia Aviation Group as Official Airlines Partner
  • Royal Caribbean International as Cruise Partner
  • AmLeisure Media as Media Partner
 Matta Fair Tourism Malaysia
The Tourism Malaysia booths at the travel fair in KL.

Malaysia State Tourism Boards Participating at Matta Fair March

  • Tourism Perlis
  • Tourism Kedah
  • Naturally Langkawi
  • Tourism Perak
  • Tourism Selangor
  • Tourism Kuala Lumpur
  • Tourism Putrajaya
  • Tourism Melaka
  • Tourism Pahang
  • Tourism Terengganu (Beautiful Terengganu)
  • Sarawak Tourism Board
  • Sabah Tourism Board
Matta Fair Sabah Tourism Board
The previous Sabah Tourism Board booth at Matta.

Tourism Boards Participating at Matta Fair March

Matta Fair Taiwan Tourism
Taiwan Tourism Board at last March Matta Fair.

Shuttle and Parking at Matta Fair MITEC

The organisers have announced that shuttle services will be provided at designated pick-up/drop-off points within MITEC near Hentian Putra, KL High Court, Masjid Wilayah, Miti and Matrade. There will also be a shuttle service from Sunway Putra Mall for those who prefer to park at the mall and take the shuttle to the travel fair at MITEC.

Where is MATTA Fair at MITEC?

The Malaysian International Trade and Exhibition Centre, or MITEC, is about five minutes’ drive from the Putra World Trade Centre or PWTC. It is easily accessible by car and is not too far from the main city centre.

The only setback is that there is no train station at MITEC; therefore, those taking the STAR LRT train can get off at the World Trade Centre and take the Matta Fair Shuttle Bus to MITEC. Below is the location map for MITEC.

Matta Fair 2023

  • Date: 17-19 March
  • Time: 10.00 AM to 9.00 PM
  • Venue: Malaysian International Trade and Exhibition Centre, or MITEC Kuala Lumpur
  • Website:
  • Entrance: FREE
Matta Fair at MITEC
A travel agent is talking to some customers at the recent fair.
March Matta Fair 2023
Free entrance for this event.

Conclusion to Matta Fair March 2023

For those planning to attend this year’s fair, please take note of all of the above, as it is an entirely new location for the travel fair. I will also advise going early to avoid crowds and come prepared with proper walking shoes, drinks and some snacks.

For the first-timers coming here, you may want to read this article on tips and tricks for Matta Fair, as it will highlight some interesting information. Besides that, go and have fun and see what catches your interest at the Matta Fair March 2023.

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