Lazada turns one in Malaysia

Lazada 1st anniversary party Malaysia

Lazada turns one in Malaysia

Lazada, Southeast Asia’s fastest-growing online department store, celebrated its first year in Malaysia with a big bash. The media and its business partners got an exclusive look into the business, its accomplishments in 2012, and what the future looks like.

With more than 12 categories to choose from, Lazada makes shopping online a breeze in Malaysia. There is something for everyone from tablets, cameras, home appliances, health & beauty products, sports, books to baby items.

“We are proud to say that Lazada Malaysia is currently the number one online shopping mall site in Malaysia. Almost 70 per cent of Malaysians are actively online, and more than half do their shopping on the web.

Being in the e-Commerce industry, we have one great advantage: our access to immense data where we can analyze what the audience is looking for and present them with their desired products via online marketing channels.

From this point onwards, online shopping will be the way forward because of the dynamic experience and massive product assortment that will continue to provide,” said Igor Pezzilli, CEO of Lazada Malaysia.

Igor Pezzilli
Igor Pezzilli, the CEO of Lazada Malaysia

“Based on these three key elements – offering a great range of products, providing an excellent shopping experience, and ensuring exceptional customer service, Lazada will inevitably attract more savvy online shoppers”, commented Max Bittner, CEO of Lazada Southeast Asia, at Lazada’s first birthday bash.

Maximilian Bittner, CEO of Lazada: “For a long time, the e-commerce market has been underestimated in SEA, but we did not. With a broad range of products – from consumer electronics, household goods, toys to sports equipment –, secure payment options, quick deliveries and free returns, we convince more people every day of Lazada.”

In celebration of the first anniversary, Lazada will be launching some of its key business expansion initiatives, such as the Lazada Smartphone App and other e-Commerce initiatives.

Other efforts include Lazada’s partnership with Digi, one of Malaysia’s premier companies, and MasterCard Worldwide, which gave Lazada the opportunity to reward its base here in Malaysia and the region.

The 6-month long partnership has allowed Lazada to reach out to MasterCard’s base with exceptional results.

Lazada Malaysia
The crowd at Lazada Malaysia’s 1st-anniversary party

Central to its success has been the Lazada Promise campaign, which includes a commitment to deliver goods to buyers within 48 hours to 78 hours, the best price guarantee compared to other key retailers, and a 14-day hassle-free return policy.

What is unique about the organization is the vast bank of knowledge and learning shared across the globe. Weekly calls are organized for each team to share the latest findings or best practices.

The company has also criticized this factor for gaining young, energetic employees eager to gain the ultimate eCommerce experience.


Lazada is a part of Rocket Internet, one of the world’s largest online retail groups, with more than 10 years of experience in the e-commerce business. Rocket Internet has been credited for founding more than 100 market-leading companies.

Jump on the e-commerce bandwagon and enjoy these offers now. Lazada Malaysia provides convenience for all your purchases such as free delivery, cash on delivery payment mode, varying payment methods, free return or exchange for free and most importantly, a warranty from the manufacturer itself.

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