AirAsia Buds Adventures

AirAsia Brand Co. (Abc.) Launches AirAsia Buds Adventures on YouTube Starting April 11, 2025. Abc., the brand company behind AirAsia, has announced the launch of its original animated series, AirAsia Buds Adventures, premiering on its official YouTube channel on April 11, 2025.

The series will feature 12 weekly episodes to captivate children and families with lighthearted tales of discovery, teamwork, and friendship. As the strategic custodian of the AirAsia brand, Abc. is responsible for its development, licensing, and merchandising.

This new initiative reflects the company’s mission to create lasting emotional connections with the next generation of travelers through meaningful and engaging content.

Rudy Khaw, CEO of Abc., shared his excitement:

“YouTube has become the go-to destination for family entertainment, making it the perfect platform to debut AirAsia Buds Adventures. This series reflects the spirit of travel, friendship, and adventure—values that lie at the heart of the AirAsia brand. We’re excited to invite young explorers and their families to join us on this animated journey, packed with surprises and inspiring stories.”

Produced in partnership with Moonbug Entertainment, the series introduces viewers to the charming world of the AirAsia Buds—a lovable group of animal friends:

• Tappy, the adventurous tapir

• Bam, the zen pygmy elephant

• Ogu, the stylish orangutan

• Biggie, the playful troublemaker

Together, they embark on fun-filled journeys across ASEAN and beyond, with each episode highlighting important lessons about curiosity, kindness, and collaboration.

Simon Barnett, Director of Ad Sales & Brand Partnerships, Asia Pacific at Moonbug, added:

“We’ve seen how powerful YouTube can be in reaching and engaging families. We’re thrilled to partner with AirAsia to bring AirAsia Buds Adventures to life—an entertaining, beautifully animated series that we believe kids and parents alike will love.”

To support the launch and engage audiences beyond the screen, AirAsia will roll out a series of interactive promotional activities, including:

• Mascot appearances and giveaways at public events and local schools

• Collaborations with parenting and family influencers

• Digital and social media campaigns across platforms like Instagram, TikTok, and YouTube

Conclusion

Catch the adventures of Tappy and friends on YouTube at youtube.com/@AirAsiaBuds and get ready to explore, laugh, and learn with the whole family.