Brace yourself for an extraordinary celebration as the Curve, nestled in the bustling heart of Mutiara Damansara, unveils a Chinese New Year spectacle like no other. Embracing rich tradition while intertwining contemporary allure, the Curve’s 2024 festive campaign becomes a jubilant ode to the Year of the Wood Dragon.
Chinese New Year 2024 with Prosperity and Joy at the Curve Shopping Mall
The aptly themed ‘Dragon Enchantment’ event promises to elevate the festive spirit, fostering camaraderie and excitement among shoppers and visitors. Until 18 February 2024, the Centre Court of the Curve will transform into an enchanting landscape of festivities and timeless Chinese traditions.

A breathtaking and unique dragon monument stands at the heart of the celebration, symboling wisdom, prosperity, health and good fortune. This magnificence occurs amid traditional Chinese teahouses, blossoming cherry trees, and a traditional Chinese attire station.
This picturesque setting embodies the essence of Chinese elegance and the vibrant beauty of spring, providing an enchanting backdrop perfect for capturing memorable moments during this auspicious season.
In a spirited gesture of unity and celebratory exuberance, the Curve is passionate about invigorating the community and spreading joy, transforming this celebration into a vibrant festivity for everyone.

Aligning with its core values of community and inclusivity, the Curve will extend its celebration beyond the mall by graciously presenting a hamper filled with a generous amount of essential groceries to the Rumah Kasih Charity Home Kuala Lumpur.
In addition, each of the 20 folks received a heartwarming ang pow, symbolising blessings for the festive season. The festivities continued with a delightful high tea and communal Lou Sang session at Royale Chulan, creating a joyous and memorable experience. Elaine Liew, Centre Manager of the Curve, said,
“The Year of the Wood Dragon ” marks a celebration and a manifestation of evolution and rejuvenation at the Curve. We’ve blended the splendour of tradition with the joy of contemporary festivity to create a shared experience for all. In our 20th year, we’re not just commemorating our anniversary celebration but also fostering a sense of community and togetherness. We warmly invite you to join us in creating lasting memories that echo this festive season’s joy and unity.”

The ‘Dragon Enchantment’ event is crafted to immerse visitors in a vivid celebration of Chinese heritage, seamlessly blending the traditional with the modern. On 3 February, a spectacle will unfold as the God of Prosperity with Fairies Walkabout takes the stage. Families can register for this enchanting journey and receive complimentary goodie bags filled with surprises from the Curve’s generous tenants.
Elevating the festivities, the Curve presents the Chinese Traditional Attire Station, providing a unique opportunity for visitors to explore the elegance of Chinese culture. By spending a minimum of RM 38 at any of the Curve outlets, up to 2 receipts, visitors can revel in the opportunity to adorn exquisite Chinese attire, capturing memorable moments in their favourite Chinese outfit. Transporting visitors to the heart of traditional Chinese festivities offers an extraordinary and engaging experience that blends cultural richness with modern joy.

Unveil the dragon’s bounty with the Curve’s redemption program that beckons shoppers with enticing rewards. Spend RM188 to receive a set of elegantly designed Red Packets, or elevate your celebration by spending RM398 to receive an exquisite and timeless Chinese Bowl Set along with Red Packets. This program is more than just a reward; it is a heartfelt celebration of the ongoing patronage that the Curve community continues to uphold.
Marking its 20th Anniversary, the Curve invites everyone to partake in a year-long jubilation commencing with the Chinese New Year festivities. Serving as a steadfast beacon of community, festivity, and inclusivity, the Curve embarks on its grandest anniversary celebration to date.
This momentous occasion signifies a singular event and the commencement of a year-long revelry, underscoring the Curve’s commitment to fostering a profound sense of community and togetherness throughout this monumental 20th-anniversary journey.

CNY 2024 lion dance performance at The Curve
Conclusion
For more details about the Dragon Enchantment celebration and other upcoming events at the Curve, please visit the Curve website or stay connected through their Facebook and Instagram by searching for The Curve.