Midea’s Strategic Growth: Redefining Smart Home Solutions in Malaysia
Midea, a global leader in smart home appliances, has made significant strides in Malaysia with its innovative and affordable products. Recently, the company unveiled its 2025/2026 product lineup at the Genting International Convention Centre, showcasing its commitment to providing smart, energy-efficient appliances for every home.
Embracing the Future of Home Living
Midea’s Managing Director for Malaysia, Mark Tam, emphasizes the company’s focus on creating products that meet the evolving needs of consumers. With people busier than ever, Midea is leading the way in delivering smarter, more efficient solutions. Here’s what sets Midea apart:
- Affordable innovation
- High-quality manufacturing
- Exceptional customer service
Smart and Energy-Efficient Appliances
As electricity prices rise, energy efficiency is more important than ever. Midea is meeting this demand with various energy-efficient products, including air conditioners and refrigerators. Key highlights include:
- SEDA certification for 34 air-conditioner and 13 refrigerator models
- Over 40% of air conditioners sold are inverter models, focusing on energy savings
- AI-powered features for better integration into smart homes
- Wi-Fi and RFID capabilities for remote control via the SmartHome app
Midea’s Rapid Growth in Malaysia
Midea continues to expand its presence in Malaysia, driven by rising demand for energy-efficient home appliances. Notable achievements include:
- 30% year-on-year growth in air conditioner sales
- 20% compound annual growth rate (CAGR) over the past five years
- Target of RM1 billion in sales by 2025
- Over 1,000 dealers nationwide to enhance product accessibility
Expanding Retail Presence
Midea is not just focused on innovation but also on enhancing the customer experience. The company plans to:
- Upgrade over 50 Midea Brand Stores across Malaysia in the next two years
- Create sales terminals offering technical support, expert consultations, and immersive shopping experiences
- Evolve into a technology-driven brand, reflecting its commitment to smart home appliances
The Next Era of Smart Living
Midea’s new product lineup will take smart living to the next level. Key features of the upcoming products include:
- Integration with Big Data, AI, Cloud Platforms, and IoT technologies
- The SmartHome app for controlling appliances remotely
- Focus on energy efficiency, convenience, and modern design
Hari Raya Promotion
In celebration of Hari Raya Aidilfitri, Midea is offering a special promotion starting March 16, 2025:
- Touch ‘n Go rebates worth up to RM500
For more details, keep an eye on Midea Malaysia’s official channels or visit the Midea Malaysia website.
Video of the Midea 2025 New Product Launch at Genting Highlands on 3rd March 2025
Below is a simple walkthrough video of the Midea Malaysia new product launch held in early March 2025 at the Genting Highlands Convention Centre.
Conclusion
Midea continues to lead the way in providing smart, energy-efficient, and affordable home appliances in Malaysia. With its innovative product offerings and strong commitment to customer satisfaction, Midea is shaping the future of home living for Malaysians everywhere.