Timberland® pays tribute to the 40th Anniversary of its iconic Timberland® Yellow Boot with a weeklong celebration that honours the brand’s heritage of quality craftsmanship.
From the Yellow Boot’s inception 40 years ago in a humble workshop in New Hampshire, USA, to its modern interpretation today, consumers can experience how Timberland® has nurtured the art of craftsmanship for the past forty years and how it is being interpreted by the millennial generation today.
“Timberland pays homage to the Yellow Boot that has been the inspiration for countless collections over the past 40 years. In fact, the Timberland Yellow Boot became such an icon that our company changed its name to The Timberland Company as recognition of the Yellow Boot’s impact back then,” said Daisy Tan, General Manager for Timberland, Singapore and Malaysia.
“Through our BEST THEN, BETTER NOW campaign, we celebrate an exceptional milestone for Timberland® while sharing our inspiration towards craftsmanship and product innovations that are relevant to today’s generation.”
Creators at the Timberland Workshop Malaysia
During this weeklong celebration, Timberland has built a Workshop — a living, breathing intersection of style, quality craftsmanship and millennial culture. In collaboration with local artisans – coined Creators at the Workshop – consumers can marvel and discover craft-making while witnessing Timberland’s values in action through the featured Earthkeepers™ Heritage Collection of eco-conscious footwear and apparel.
The Workshop, crafted in collaboration with local artisans KONTAK!, showcases Timberland’s shared values of sustainability and eco-friendliness by using recyclable and reusable materials for the staging and display areas. “A third of the materials used through our event is eco-friendly reusable materials.
I’m very pleased that Timberland has this opportunity to collaborate with KONTAK! to assist in constructing such a beautiful and unique event installation while remaining sustainable and eco-friendly,” said Tan.
“With Timberland’s core values of style, performance and sustainability, we knew we had to create an impressive runway stage. So, we came up with the idea of reusing wooden pallets to build the runway stage and display showcases. The result is a very usable installation that projects heritage with a sense of rustic ambience,” said Shaffiq
Ahmad, a representative from KONTAK! KONTAK! has collaborated with independent art galleries and independent artists to produce three-dimension art installations for local and international exhibitions.
Timberland is also collaborating with Art Misfits to showcase a new craft that represents the millennial generation.
The collaboration allows consumers who purchase the Yellow Boots the opportunity to personalize the iconic product with inspired art pieces permanently etched onto the Yellow Boots using a technique called Pyrography, which is the craft of painting with intense heat suitable for materials like genuine leather.
“We are really honoured to be part of the celebration. Coming up with the right designs that work well with the existing aesthetics of the Yellow Boots was a good challenge for us, as it drove us to explore ideas out of the ordinary.
We hope that this design personalization workshop will give Yellow Boots owners a sense of pride in owning a one-of-a-kind but stylish pair of boots,” said Michelle Yeoh, a representative from Art Misfits.
Timberland Workshop Highlights
- Timberland provides a free custom design of Timberland Yellow Boots available for all boot purchases from 9th to 13th October 2013.
- The creator, Art Misfits, will be present at the Workshop on Friday, 11th October 2013 from 12.00 p.m. to 3.00 p.m. and on Saturday and Sunday, 12th and 13th October from 12.00 p.m. to 10.00 p.m.
- The workshop also features Show and Tell areas. At the Show area, Timberland displays its Classic Yellow Boots, the 40th Anniversary Collection, the Global Limited Edition Collection and its latest Earthkeepers Heritage Collection.
- On the other hand, the Tell area features educational panels that tell the “Best Then, Better Now” stories, a series of Timberland’s 40 years of excellence heritage and the evolution of the Yellow Boots.
Conclusion
The Timberland Workshop was held from 9 October – 13 October 2013 from 10 am to 10 pm at Centre Court, Mid Valley Megamall, Kuala Lumpur, in conjunction with the Timberland 40 Years Tribute to Heritage and Craftsmanship in Malaysia.